In July 2015, The Natural Foods Trading Company was born from an overwhelming need to support small wholesalers and manufacturers with quality, natural ingredients. In the last 10 years, we have evolved into a small, but mighty, knowledgeable team

The cashew tree is native to the northeastern region of Brazil, where it was cultivated and used as traditional medicine by the indigenous population, later spreading to the continents of Asia and Africa.

Cashews continue to gain momentum across the food and beverage space, thanks to their creamy texture, mild flavour and natural nutritional profile. They're a popular choice for businesses developing products that align with today’s consumer expectations around plant-based eating, clean labels and functional snacking.

In today’s fast-paced world, consumers are looking for more than just indulgence in their sweet treats. They’re seeking added healthy benefits without sacrificing taste. With a surge in demand for ingredients that add value to traditional recipes, it's no longer enough for a cookie or muffin to taste good, it needs to do good too.

As the cold sets in, food takes on a new role: a source of warmth, comfort and connection. This winter, diners are leaning into nostalgic formats with contemporary flair, from French onion soup transformed into pastries and sandwiches, to rich stews and slow-roasted meats that bring both indulgence and familiarity.

Beans and legumes may not be the latest food trend, but they remain a powerhouse of nutrition, versatility and sustainability.

As we continue to deep dive into the world of Heat that is sweeping through the food and beverage innovation scene, we want to take a quick moment to look at what is driving the market of these two pillar ingredients - Chilli & Pepper.

Consumers are embracing heat like never before, and this obsession with all things spicy is a trend that is here to stay. From gentle warmth to fiery explosions, heat is no longer just a flavour enhancer, but it's making a culinary statement.

Today, we’re spotlighting three incredible superfoods—hazelnuts, sesame, and quinoa. Each of these nutrient-rich ingredients are known for their exceptional taste, versatility and potential benefits, making them valuable additions to your product lines.

Hazelnuts are one of the most popular nuts worldwide, packed with protein and healthy fats. Their appeal spans generations, perhaps thanks to their close association with chocolate, but their distinct, rich flavour is beloved in its own right.

Move over Mediterranean, the Nordic diet is garnering attention for its sustainability credentials and nutritional benefits. Much like Nordic culture itself, Nordic cuisine is more than just a way of eating. It's a lifestyle. This holistic and sustainable approach resonates with current consumers who desire authentic meaningful cuisine that celebrates seasonality and longevity.

The wonderful world of botany is being scrutinised with a new lens in the wake of the wellness wave. Consumers are increasingly looking for foods and flavours with a story, a heap of flavour, and ideally some longevity properties in them.