Heat Continues to Dominate

Heat continues to be top of the charts for consumers. Chillis, peppers, mustard, and other hot or biting ingredients are seeing exceptional momentum, with products quite literally flying off the shelves. Younger consumers are leaning into ‘heat challenges’, with programmes like Hot Ones continuing to drive cultural conversation, and the layering of multiple heat sources is firmly on-trend.

The heat of pepper comes from piperine, the active compound naturally present in peppercorns. This compound stimulates the taste buds, delivering the distinctive bite and warmth we associate with black pepper. Beyond its fiery appeal, black pepper brings visual charm, those beautiful cracked pepper flecks that signal flavour, quality, and craftsmanship. From a decadent Roman Cacio e Pepe to classic Chinese Salt and Pepper Tofu, black pepper elevates both taste and appearance.

White pepper offers a refined alternative for formulators seeking warmth without the visual presence of black pepper. Its flavour is softer, earthier, and more rounded, yet still delivers that essential peppery heat. Because the husk has been removed, white pepper disperses smoothly, making it ideal for light-coloured sauces, creamy applications, soups and premium ready meals, where a clean visual finish is key. Its understated character pairs beautifully with delicate flavour profiles, enhancing them without overpowering.

Similarly, chillis continue to enjoy a well-deserved moment. They deliver regional authenticity, global flavours and bold, memorable heat. Named chillis in particular have become standout ingredients in product development, with consumers increasingly attuned to the nuances of individual varieties. With heat levels ranging from gentle warmth to fiery intensity, there is a chilli for virtually every application.

Kashmiri Chilli is a particularly versatile choice. It offers a light heat with gently smoky, nutty notes, alongside a vibrant red hue that provides natural visual impact. One of the mildest named chillis, it shines in curries and lends authenticity and colour to a wide range of global dishes.

For more information on these fiery, flavour-forward ingredients, or to explore options tailored to your application, please get in touch.

	Ground Kashmiri Chilli These ripe red mature capsicums have been ground to create a kick of hot chilli powder with a pungent aroma. Origin: India 35 Mesh SHU: 15,000 Carton: 25kg
	Whole Black Pepper Did you know black pepper was once called "Black Gold" because of its high value in ancient trade routes? Origin: Vietnam Steam Treated Carton: 25kg
	Ground White Pepper This industrial ground white pepper is made from white pepper and rice flour. Origin: Vietnam, India 60 Mesh Carton: 10x1kg